CRM

Mapping the customer journey, not only in the end-customer business but also in the B2B sector, is one of the core tasks of current IT management. Only by recording, evaluating, and redesigning all of the customer’s points of contact with their own range of services can our users’ companies distance themselves from the competition today. The existing ERP system can play a significant role here, either as a single source of truth or as an anchor point for a connected customer relationship management system. Our articles describe which systems are suitable for which tasks and how the connection to ERP systems is made.

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ERP Software Market Overview

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