Why do global software providers struggle so much in the German-speaking SME market—and what is QAD doing differently now? CEO Sanjay Brahmawar discusses the German SME mindset, missed opportunities in the EMEA region, and a manufacturing platform that consistently approaches ERP from a production perspective. Also: agent-based AI that supports decision-making directly in day-to-day operations. A conversation about market proximity, new processes—and the future of manufacturing.
